At Havas People, we are thrilled to present our latest insight report, “The Focused Generation,” which delves into the evolving landscape of university recruitment in the wake of the pandemic and the ever-shifting economic, political and social landscape young people are faced with. As we approach the 2025 entry cycle, we believe that through robust insight, it’s incredibly important for university marketers to reflect on the significant shifts in young people’s attitudes towards higher education and how universities can adapt to meet these changing expectations. 

To download the report, head to https://www.havaseducation.com/thought-leadership/

Our primary objective for this study was to comprehensively understand how the cost of living crisis impacts current and prospective students in their university decision-making process. It’s widely recognised that many students are considering dropping out or forgoing higher education entirely. However, our aim was to uncover the underlying factors driving this trend and provide you with actionable strategies to overcome these barriers within your marketing communications.

We encourage you to explore our research findings and consider what they mean to you and your institution. To download it, head to https://www.havaseducation.com/thought-leadership/