THE OPPORTUNITY GAP

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Based on Havas Group’s global Meaningful Brands study – a proprietary study that has been tracking what makes consumer brands meaningful for over 10 years – The Opportunity Gap seeks to uncover not just what early careers talent want before they join a company, but how their feelings, ambitions and motivations have changed once they’ve joined. As you’ll discover, closing these gaps is crucial if any company is going to become truly meaningful.