M&Ms. Snickers. Skittles. If the US student audience knew of Mars, they didn’t know them by name. And they most certainly weren’t chomping at the bit to start working for them.

We needed to show them the real Mars, why they should be excited by their early talent opportunities and help them navigate their tricky internship process – online, and with $30k.

The Solution

We needed a clever virtual strategy and a big idea. So, we created ‘The Vault of Secrets’.

An immersive, gamified online experience that would help US students learn about Mars in a memorable way – and then encourage them to apply.