Having won The National Lottery contract for the next 10 years, Allwyn is setting the pace for a decade of seamless success. To pull it off, they’re undergoing huge transformation. Brand-new systems, tech, processes and more. All going live in 2025.

Initially, we were asked to deliver a Learner Management System (LMS) to house training for Allwyn’s employees – upskilling them for the company’s transformation. However, after a deep dive into their operational needs, we knew an LMS wouldn’t be enough. The real ask? Inspire and engage 2,200 employees with a comprehensive learning solution that can cut through the noise. No small feat.

Everything had to come back to providing Allwyn’s people with a gold-standard learning experience. One that would connect users immediately to informative, accessible and innovative content. Bringing their learning tech, rightly, up to the same standard of design and UX that you’d expect from all other elements of tech in life. We set about crafting an experience that would wow, be super easy to use and ultimately go much further than a traditional LMS does.

We developed an innovative digital learning Portal placing all transformation learning in one place. Secured by SSO, and incorporating a cutting-edge Learning Record Store, the Portal was built with data in mind and full customisation at heart. We personalised the experience using four tiers.

These enabled us to tailor the learning experience by role, department and team, as well as cross-department teams/groups, delivering individual pathways that could share bespoke learner content as and when needed. Simple, no clutter. What’s more, we made it all trackable, truly accessible and included a Content Management System (CMS) that offers Allwyn full control. No techy expertise required!

In the end, we had a truly tailormade learning solution that Allwyn’s people could count on. We even delivered an entire library of assets to complement the experience. A branded look and feel that unified every element of the Transformation Programme.

In the first three weeks, we saw nearly 4,000 visits to The Portal – achieving an average learner score of 4.35/5! A great start. Beyond numbers, our clients had some great things to say.

“Without Havas there’s no way we would be ready to go-live. By building our Portal, including project managing the various streams of activity, leading on the UX design and curating our learning, change and comms activities through the CMS and LRS we have a product that will give our people the best chance to be ready on day 1.”

– Head of Learning, Allwyn