CASE STUDY: COCA COLA INDIA FOUNDERS DAY

 Refreshing the definition of internal comms

The Challenge

Having been appointed Coca Cola India’s internal comms agency in April of this year, we have steadily redefined what internal communications look like at the company.​

Armed with big ideas and even bigger enthusiasm, our team was tasked with crafting a campaign that would boost excitement for Coca-Cola’s 138th Founder’s Day. Quite the challenge when most of the workforce is new to the brand’s extensive heritage. ​

The initial brief involved a special newspaper showcasing 31 iconic moments from Coca-Cola’s 31 years in India. But in a sudden change of heart just one day before the event, Coca-Cola swapped out the newspaper for something more dynamic. How would our team continue to deliver a campaign with real impact? And would the celebrations still be able to go ahead? ​

Case Study: Coca Cola - Happy 138th birthday

The Solution

Embracing the essence of nostalgia, we replaced the newspaper with a series of greeting cards featuring iconic Coca-Cola moments in Bollywood. These cards connected Associates with the brand’s heritage in a personal and memorable way. ​

Our campaign took place across three phases: Before, During and After. Throughout each, we stirred up the fun. First, we set the stage for a grand celebration. Then, on the day itself, we brought people together through an entire event of engaging activities. And in the days after, we delivered follow-up activities to continue the celebrations.

Case Study: Coca Cola

The Results

One thrilled client. Hundreds of engaged colleagues. Countless memories made. And a legacy stronger than ever. This was one success story that earned our India team a heartfelt thank you from Coca-Cola, some quantitative results to add to the record, and a big pat on the back from the rest of Havas People. Bravo! ​

Here’s the full breakdown of stats:​

60% of Associates attended the Founder’s Day event​

25% of those took park in the logo evolution challenge – with 10 winning prizes​

34k impression with 9k video views​