CASE STUDY: COCA COLA INDIA FOUNDERS DAY
Refreshing the definition of internal comms
The Challenge
Armed with big ideas and even bigger enthusiasm, our team was tasked with crafting a campaign that would boost excitement for Coca-Cola’s 138th Founder’s Day. Quite the challenge when most of the workforce is new to the brand’s extensive heritage.
The initial brief involved a special newspaper showcasing 31 iconic moments from Coca-Cola’s 31 years in India. But in a sudden change of heart just one day before the event, Coca-Cola swapped out the newspaper for something more dynamic. How would our team continue to deliver a campaign with real impact? And would the celebrations still be able to go ahead?

The Solution
Our campaign took place across three phases: Before, During and After. Throughout each, we stirred up the fun. First, we set the stage for a grand celebration. Then, on the day itself, we brought people together through an entire event of engaging activities. And in the days after, we delivered follow-up activities to continue the celebrations.

The Results
One thrilled client. Hundreds of engaged colleagues. Countless memories made. And a legacy stronger than ever. This was one success story that earned our India team a heartfelt thank you from Coca-Cola, some quantitative results to add to the record, and a big pat on the back from the rest of Havas People. Bravo!
Here’s the full breakdown of stats:
60% of Associates attended the Founder’s Day event
25% of those took park in the logo evolution challenge – with 10 winning prizes
34k impression with 9k video views